all design starts with a conversation
clients
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“Artists can have greater access to reality; they can see patterns and details and connections that other people, distracted by the blur of life, might miss. Just sharing that truth can be a very powerful thing.”
approach
I have worked with clients in a variety of fields and enjoy the diversity of product design challenges. The goal is to ensure that each client feels strongly about the brand from conception through the delivery of the completed product design asset. I will repeat it again: all design starts with a conversation.
Additionally, the product design approach will be unique to each client. A prototype storming session for a new restaurant client will operate very differently from one for a large-scale food hall. While the client type may be similar, the user needs will vary slightly. A visitor to either website might want to know the hours of operation and other vital contact information, but navigating the menu of a single restaurant versus the menus of 20 restaurants in a food hall will look and feel very different.
Design stories are personal. Practicing active listening and leading with empathy is the best way to navigate personal product design challenges. Here is an example. One of my clients was struggling with her brand's color palette. She wasn’t sure what she liked and what she didn’t like. After a few discussions about the logo elements and typeface selection, we circled back to color. I made a comment about her son, and she immediately decided on going with a shade of blue. Why? Because blue is her son’s favorite color, what better way to show him the importance of female entrepreneurship when he is older than to honor him in her brand today?
testimonials
“Early on when I was in the beginning stages of launching my business I met with Chanan. At that time I was interviewing several designers. I was 💯 sold immediately on working with Chanan, for two reasons: 1) her attention on me the entire meeting, not once did her eyes track others coming or going from the coffee shop, her focus and attention was incredible. 2) I loved her personal artwork. As my business continues to grow and changes inevitably need to be made, I will continue to put my trust in Chanan knowing that she will bring my words to life.”
“Chanan delivers a rare combination of creative conceptualization and incredible design – I am simply thrilled with the results! Working with Chanan is effortless - she has the business savvy to quickly grasp concepts and turn out exceptional visuals with very little revision required - and all within the committed deadlines. I can’t say enough about the quality, the speed, the attention to detail and the effectiveness of her work!”
let’s chat
I believe conversation is the basis of effective product design. Every brand element, from business name and tagline to logo and web design, should be intentional and usable.
Context in product design links creative choices to measurable outcomes. Practically, for clients, that begins with defining goals and constraints, leveraging user research and design iteration to guide scope and enable staged rollouts.
For web projects, I ask about users, tasks, and context so that the finished product meets business and user needs. Good design requires time and iteration. If you have a problem, let’s find time to solve it.