“Artists can have greater access to reality; they can see patterns and details and connections that other people, distracted by the blur of life, might miss. Just sharing that truth can be a very powerful thing.”
ui/ux design.
design process.
I wholeheartedly believe in the power of conversation to create effective designs for clients. All of the elements that make up a client brand are carefully crafted – business name and tagline, typography, color palette, logo and web design – to name a few. I am also curious about functionality and usability for any of the design needs that I make. When it comes to web design, I ask a lot of questions about the anticipated user in order to deliver results that meet a client’s needs.
Design takes time. If you have a design problem, let’s chat about it. I can help you solve it.
clients.
CANAdev - logo, branding, website, business cards
Diva Law, LLC. - logo, branding, website, letterhead, business cards
Blue Chip Performance- logo, branding, website, letterhead, business cards
Foraged Eatery- logo, branding, website, interior design assistance, menu design
MakeOffices - location postcard
845 E 136th Street - website, logo
Salve - logo, business cards, product labels
Western Market - leasing packet
High Street Place - leasing packet
MRP Realty - location passport book
St. John’s Market - leasing packet
Adeline - concept lookbook
approach.
I have worked with clients in a variety of fields and enjoy the diversity of branding challenges. The goal is to ensure that each client feels strongly about the brand from conception to completed design asset delivery. I will repeat it again: all design starts with a conversation.
Additionally, design approach will be unique to each client. A design storming for a single restaurant client will operate much differently than it would for a large-scale food hall. While the client type may be similar, the user needs are going to vary slightly. A visitor to either website might want to know the hours of operation and other vital contact information, but navigating one menu of the singular restaurant versus the 20 restaurants within the food hall is going to look and feel a lot different.
Design stories are personal. Here is an example. One of my clients was struggling with a color palette for her brand. She wasn’t sure what she liked and what she didn’t like. After a few discussions about the elements of the logo and the typeface selection, we circled back to the topic of color. I made a comment about her son, and she immediately decided on going with a shade of blue. Why? Because blue is her son’s favorite color, and what better way of showing him the importance of female entrepreneurship when he is older than honoring him in her brand today.
Not all design discovery stories are as deeply personal as this one above. The color palette for my portfolio and resume is based on a hue from my chicken eggs. I have 3 chickens. I love soft-boiled eggs, and generally start my day with one. The gold and orange are a nod to the yolk, the pale green to the shell color, and dark teal and deep blue to the feathers of one chicken, Tuxedo.
testimonials.
“Early on when I was in the beginning stages of launching my business I met with Chanan. At that time I was interviewing several designers. I was 💯 sold immediately on working with Chanan, for two reasons: 1) her attention on me the entire meeting, not once did her eyes track others coming or going from the coffee shop, her focus and attention was incredible. 2) I loved her personal artwork. As my business continues to grow and changes inevitably need to be made, I will continue to put my trust in Chanan knowing that she will bring my words to life.”
“Chanan delivers a rare combination of creative conceptualization and incredible design – I am simply thrilled with the results! Working with Chanan is effortless - she has the business savvy to quickly grasp concepts and turn out exceptional visuals with very little revision required - and all within the committed deadlines. I can’t say enough about the quality, the speed, the attention to detail and the effectiveness of her work!”
let’s chat.
