my design process.
I wholeheartedly believe in the power of conversation to create effective designs for clients. All of the elements that make up a client brand are carefully crafted – business name and tagline, typography, color palette, logo and web design – to name a few. I am also curious about functionality and usability for any of the design needs that I make. When it comes to web design, I ask a lot of questions about the anticipated user in order to deliver results that meet a client’s needs.
Design takes time. If you have a design problem, let’s chat about it. I can help you solve it.
I have worked with clients in a variety of fields and enjoy the diversity of branding challenges. The goal is to ensure that each client feels strongly about the brand from conception to completed design asset delivery. I will repeat it again: all design starts with a conversation.
Additionally, design approach will be unique to each client. A design storming for a single restaurant client will operate much differently than it would for a large-scale food hall. While the client type may be similar, the user needs are going to vary slightly. A visitor to either website might want to know the hours of operation and other vital contact information, but navigating one menu of the singular restaurant versus the 20 restaurants within the food hall is going to look and feel a lot different.
Design stories are personal. Here is an example. One of my clients was struggling with a color palette for her brand. She wasn’t sure what she liked and what she didn’t like. After a few discussions about the elements of the logo and the typeface selection, we circled back to the topic of color. I made a comment about her son, and she immediately decided on going with a shade of blue. Why? Because blue is her son’s favorite color, and what better way of showing him the importance of female entrepreneurship when he is older than honoring him in her brand today.
Not all design discovery stories are as deeply personal as this one above. The color palette for my portfolio and resume is based on a hue from my chicken eggs. I have 4 chickens. I love soft-boiled eggs, and generally start my day with one. The gold and orange are a nod to the yolk, the pale green to the shell color, and dark teal and deep blue to the feathers of one chicken, Tuxedo.